Jpop/Tokyo pop: Amiaya (アミアヤ)

Twin models/music artist Ami and Aya Suzuki made me think of the swedish duo Fiona and Rebecca somehow in attitude and approach to music, coming somehow from a less used road into music. (This may be unfair to F&R as they are much more in control of the music process, but at the same time that also holds true for the artistic expression of A&A). Now, one could argue in the case of the Tokyo based twins that they are just repeating what Kyaru Pamyu Pamyu have done before (and really many other jpop artist), by mixing fashion and general curiousity into the musical expression, but it somehows feels a little fresh too.They have also said that they want to create a whole new genre called Tokyo pop. That may be as it is, but at the same time, I think they may be an indicator of a new generation jpop artists who wants to reach the whole world. If you want a basic introduction to the Japanese phenomena of getting into music through modelling (dokusha models) here is a very nice interview by MTV81 with the Amiya sisters.

• Amiaya - Star Line
• Amiaya - Magic Color (マジックカラー)
• Amiaya - Play that music
• Amiaya - Dreamer's Dream (making-of-video here)

If this isn't an unintentional(?) and interesting comment on the fashion industry I dont know what is...