Kpop: Gain - Fxxk U

While in some sense Gain could be seen only in the perspective as the latest and most explicit example of this winters new wave of more open sexualized kpop videos, she has a credibility in this area that stretches beyond and before this. Her Bloom is en excellent example of that. For contrast, one could compare her with Hyuna and her part in for example the recent "Now" (in the duo Troublemaker). While Hyuna provokes and explores these sexual boundaries that kpop and korean media culture has created, she does so from inside somehow. Gain, on the other hand, is to Hyuna what Madonna is to Britney Spears - she projects a sexuality that implies that she is in the center and that it is about her, not only for you as a viewer. If Bloom it was about life-affirming lust, "Fxxk U" is the complete opposite, but without the somehow glorification of Troublemakers "Now". In the video we can see all the terrible phases of an abusive and destructive relationship, and while there is explicit scenes they don't feel quite as objectified as one would expect normally from kpop, rather they suit the mood. The song is not that memorable, but the video confirms Ga-In as the woman who dares explore the sexual boundaries of kpop like no-one else does.

• Gain ft Bumkey - Fxxk U