Kpop: Mamamoo - Mr Ambiguous (Mr.애매모호)

The formal debut of vocally strong group Mamamoo is "Mr Ambigous", which again showcases their singing capabilities together with a soulful charm. Also, they again show of an impressive number of guests in the video, even going so far as it to become distracting like the cut with Baek Z Young.

• Mamamoo - Mr Ambiguous (Mr.애매모호)

Kpop: Mamamoo (마마무)

The group Mamamoo has gotten of with a good start, especially in which stars they have cooperated with from the beginning (first Bumkey and now K.Will and Wheesung), and the sound they are kicking is full of good vibes so that even I digs this korean R&B. They got style and feeling, and a sound thats fuller than most you hear in Korea.

• Mamamoo & K.Will ft Wheesung - Peppermint Chocolate (썸남썸녀)
• Mamamoo - Mr Ambiguous (Mr.애매모호)
• Mamamoo - Piano man
• Mamamoo - Taller Then You (1cm의 자존심)
• Mamamoo - You're the best (넌 is 뭔들)
• Mamamoo - Woo Hoo (기대해도 좋은 날)
• Mamamoo - Girl Crush
• Mamamoo & eSNa - Ahh Oop!
• Mamamoo & Bumkey - Don't Be Happy (행복하지마)

Kpop: Gain - Fxxk U

While in some sense Gain could be seen only in the perspective as the latest and most explicit example of this winters new wave of more open sexualized kpop videos, she has a credibility in this area that stretches beyond and before this. Her Bloom is en excellent example of that. For contrast, one could compare her with Hyuna and her part in for example the recent "Now" (in the duo Troublemaker). While Hyuna provokes and explores these sexual boundaries that kpop and korean media culture has created, she does so from inside somehow. Gain, on the other hand, is to Hyuna what Madonna is to Britney Spears - she projects a sexuality that implies that she is in the center and that it is about her, not only for you as a viewer. If Bloom it was about life-affirming lust, "Fxxk U" is the complete opposite, but without the somehow glorification of Troublemakers "Now". In the video we can see all the terrible phases of an abusive and destructive relationship, and while there is explicit scenes they don't feel quite as objectified as one would expect normally from kpop, rather they suit the mood. The song is not that memorable, but the video confirms Ga-In as the woman who dares explore the sexual boundaries of kpop like no-one else does.

• Gain ft Bumkey - Fxxk U