Kpop: Lee Hyori - Going Crazy

Well, it is kind of an all-or-nothing thing with Lee Hyori's latest album, as the retro concept of the songs and videos makes for a less automatically easy accessible concept than most kpop aims for. With the fourth video in a short while, this time she almost plays against herself as she plays both her charming self but also a man, and she does it quite well too. The video is again slick, tight and just so pro, that if this this album doesn't sell, it isn't from lack of trying from her and her company.

• Lee Hyori - Going Crazy (미쳐)

Kpop: Lee Hyori - Bad Girl

• Lee Hyori - Bad Girl

Kpop: Lee Hyori (이효리)

Lee Hyori's much awaited comeback is here! And finally the last few weeks of not so good releases from big kpop acts ends, as miss Hyori's "Miss Korea" is something else. In its retro black-and-white look and sound it is almost cheesy, but oh-so-stylish. And so surprising somehow, from what she has done before. And at the same time, not, as she has always had that extra swagger. The somewhat disturbing "I am miss-U Korea" actually turnings into something quite OK and part of the song, too. ^_^

• Lee Hyori - Miss Korea
• Lee Hyori - U Go Girl
• Lee Hyori - Hey Mr Big
• Lee Hyori - 10 minutes
• Lee Hyori - Anyclub part 1, part 2
• Lee Hyori - Chitty Chitty Bang Bang